Writing skills and the quality of content are both interdependent. We all know that effective copywriting is very important for attracting an audience and also critical for encouraging conversions. Hence, it is essential that you need to focus on learning how to improve your blog writing skills.
In this post, I have put together some of the important techniques which are fundamental to improve your blog writing skills. I Hope that these copywriting techniques will go a long way in defining your blogging experience.
15 Copywriting Techniques To Improve Your Blog Writing Skills
- Keep yourself well informed – Research is the key to successful writing. The more research and information you have, the better you can write. So always, read, dig deeper and learn.
- Make it compelling – No one likes to read boring stuff. You need to fascinate your reader with your copy and you can do this by making your content visually appealing and easy to read, by incorporating a story or by utilising a current scenario or situation to resonate with your content.
- Cultivate your own personality – Never try to copy other writing styles. Grow your own identity and stick to it. It will help you build your brand. Focus on factors such as voice, style, word choice, values, and USP to create your personal identity and be true to it. Read this to understand better Find your true writing voice.
- Don’t be complicated – Keep it simple. Never try to make things complicated with your copy. Be direct, be simple and don’t use jargon. There is no need to use big words and vocabulary. Keep your copy easily understandable.
- Make your headlines work – Spend time on coming up with unique and catchy headlines. Use impactful words and phrases in the headlines. Your headlines are the gateway to your audience, keep uncomplicated. This will help you improve your headline writing skills.
- Engage in storytelling – A story is what you need, to grab the attention of your audience. Write copy in such a way that your audience will be drawn into the plot that you have laid out. Create a story around how your content can help solve a problem that your reader has. Go and learn how to master the art of storytelling.
- Speak your reader’s language – Don’t make the writing about you! make it about the reader. Put yourself in your reader’s shoe and come up with content. Use language which they use regularly. Your copy should evoke trust and familiarity, which will elicit a favourable response from your audience.
- Learn from the experts – Refer to books written by the experts about copywriting. It will give you and opportunity to understand how they did it. To begin with, you can read this 50 attributes of a great copywriter.
- Practice makes a man perfect – Just like any skill, copywriting skills can also be honed with practice. Keep writing and over time you will get better at it. The key is patience and consistency. Write every day.
- Make your opening count – The first sentence of your content needs to be impressive. Make it count. The opening sentence needs to short, appealing and hook your reader.
- Don’t neglect your grammar and spelling – Many of us don’t give credit to the importance of both these aspects. But a badly framed sentence and misspelt words will not help you gain your reader’s trust. The authenticity of your copy is a reflection of your credibility. Always, recheck for spelling and grammar.
- Incorporate emotions – Cater to the desire of your reader. Appeal to the strongest emotions. Write to bring out the emotions of fear, greed, exclusivity, flattery, guilt, anger or salvation. Try and cover any or all of them where ever possible.
- Give examples – Ideally, explain with specific examples. This will help your audience to draw parallels and improve understanding.
- Follow the simple principle of AIDA – A: Capture your reader’s Attention, I: Build Interest by telling a story, D: Generate Desire for your future posts, A: Create an effective Call-to-Action. Keep AIDA in mind always.
- Find a balance – Copywriting is all about delivering content which will connect with humans and at the same time work on search engines. Don’t stuff your copy with keywords, use them in your headline and meta. Place them strategically in the content. Always, remember your headline should be written keeping the search engine in mind and your content should be for your reader/ audience who is a human.
Implement these techniques to improve your blog writing skills and let me know if they worked for you.