To err is human, you might have heard about this. What does it mean? It just means, making mistakes is quite natural for us. This applies to everything that we do in our lives. So, how can blogging be any different? Yeah, I am sure we commit numerous blogging mistakes too. So, how do we learn from them and stop from repeating the same mistakes?
Thankfully for you guys, I am here to help you with that. I have made enough blogging mistakes in my life to write an encyclopaedia. The good thing about it is, I have learned from them and I can share some of the key aspects of what these blogging mistakes are and how you can avoid them.
In this post, I will outline 10 of the top mistakes that we can make do without. Pay attention, this can change your life!
10 Blogging Mistakes You Need To Stop Making!
Mistake #1: Absence of a landing page after blog subscription
You are not expected to sell yourself. But you are expected to guide your readers properly so that you can nurture them and make them an asset to your endeavour. Not having a landing page with adequate directions after a reader subscribes to your blog, will unintentionally drive them away. Create simple yet effective landing pages which thank the reader for signing up, show relevant content for them to read and position specific offers for them. This will help you generate conversions.
Mistake #2: Uninteresting blog content
One of the biggest and common blogging mistakes are writing mundane stuff. No! no one wants you to write fiction, but your reader won’t stick around if your post is not interesting. Make the post count, be yourself and write about things that matter to your readers. If your post is going to make a difference for your reader, he or she will stick around to read it. A post ideally should be a solution to a situation or problem. But how you write it also makes the difference. Keep your post light, personal and engaging. The tone should be relevant to your reader. Simple language is the key.
Mistake #3: Focusing on just writing your blog!
Everyone is prone to make this mistake. Blogging is not just about blogging! promoting your content is equally important than just writing. Partake in networking with influencers in your niche! build relationships and seek advice and help in getting your word out! Utilise the power of social media to the fullest. Create your Facebook, Twitter accounts and get busy connecting with your audience. Be socially active, this will take care of your lack of traffic problems!
Mistake #4: Not researching your target audience
If products were marketed without knowing who the customers would be, then not even a single sale would happen. Yes! research your target audience well. Understand what the need of the hour is for them and bring out relevant content. If you don’t know your audience you will fail miserably at blogging. To understand who your audience is, create audience personas to work with. This will help you connect with your readers better.
Mistake #5: Overlooking the importance of SEO
Of course, you don’t have to be an SEO ( Search Engine Optimisation) pundit, but basic SEO is necessary. It is equally important to write for search engines as much as it is to write for your readers. Follow basic SEO principles such as adequate keyword usage, Article length, URL length, Meta description, title etc. This will help you rank better and generate decent organic traffic.
Mistake #6: Bad grammar and spelling
How can you build credibility as a writer if you can’t form a decent sentence and get your spelling right? Keep in mind that your targeted audience are educated and can understand English. You can’t keep making silly language related mistakes and expect them to take you seriously. I suggest you edit and proofread your posts atleast a couple of times before you post them. Also you can always use tools like Grammarly for almost all forms of language support.
Mistake #7: Non-existent or complicated subscription process
Readers are your assets, and building a solid email list will help you form a loyal reader base. They also help you to monetize your blogging efforts. But most of the times we lose focus on this aspect and just keep a mundane sign up forms. Re-strategize and make your sign-up forms prominent, catchy and placed all over your blog. Make it hard to miss. Integrate a pop-up form, a form on your sidebar and a signup form at the end of each post with a clear call to action.
Mistake #8: Not updating your blog regularly
This is one of the biggest blogging mistakes you can commit. If you don’t update your blog regularly and reach out to your audience, chances are they will forget about you. Your unsubscribe rate might shoot up. Regular posts and emails about your posts will keep your audience engaged. A good frequency will be daily posts for a new blog and alternate days after a month or so.
Mistake #9: Starting a blog without purpose
Don’t start blogging without knowing why you are doing it. Why do you blog? Do you have something important to share? are you just a hobby blogger? are you in it for the money? Be sure of your intentions and your subject. Do not start because someone is doing it or is good at it. Be clear about what you want to achieve with the activity of blogging. This will help you in the long run.
Mistake #10: You ignore analytics
A keen observation of your blog analytics might just be the difference between building a successful blog or a failed model. You have to assess your blog’s performance, understand the dynamics of blog traffic, demographics and other metrics. Keep an eye on social analytics to assess trending topics in your niche. Make use of Google Analytics to optimise your blog.
Starting a blog is the easiest part of the process, but to successfully run one will take some time and patience. Keep these tips as a ready reckoner so that you can avoid making the same mistakes I or someone else did. Let me know if you see a difference after you stopped commiting these mistakes.