Have you been struggling with erratic traffic to your blog? No conversions? Probably no additions to your subscriber list? I am sure you do? That’s probably because your bounce rate is pretty high! Now, you must be thinking how to reduce your bounce rate? or what is this bounce rate? let me explain.
Bounce rate explained:
When a user visits your page, spends hardly any time on the page and leaves the page without checking out any other pages on your blog, this activity or action is called a bounce. The bounce rate is an average of all those users who visited your page and left without going to other pages on your blog. Many times we see a high bounce rate on our analytics, the reasons to which could be several. However, I will try and explain to you how you can reduce your bounce rate without breaking your head over it.
10 Amazing Tips To Reduce Your Bounce Rate
- Make your content easily readable: Your readers will stick around provided they can understand what you have written and the content is distinct. Don’t just put blocks of content in front of your readers. use proper formatting. Break up your post in small parts which are easily understandable. This process alone can help you combat high bounce rates.
- Always focus on having a solid Call-to-action: If you don’t have a prominent call to action, then without a doubt your readers will bounce. As much as your title and content are important to generate interest, a strong and visible call to action is necessary to convert your reader into acting. Make necessary changes to your call to action placement, text and size and see how that will reduce your bounce rate.
- Avoid too many pop-ups: Yes, I do advice on having pop-ups because they are the best form of lead conversion which will help in building your email list. But, consider limiting the number of pop-ups you have. Keep it to just one. Too many of them can be annoying and you will be scaring your potential readers away.
- The trick is to update your blog regularly: Deliver usable content regularly to your readers. Help them solve their problems and this will bring them back for more and they will stick around for longer. Regular updates will help build trust with your readers, which can go a long way in gaining their loyalty.
- Target high traffic keywords: Your strategy should be to consistently target high volume keywords. This will in turn drive organic traffic which is essentially looking for the information you are providing. This means they will explore your site, provided you have implemented tips 1 to 4 effectively.
- Update your old content: We as bloggers are so focused on today and the future, we kinda tend to forget about the past. Our old content can become relevant anytime, provided you are making an effort. No one wants to come to your site and read content that is out-dated. So make all your old content relevant as and when it becomes necessary.
- Try and reduce broken links: Your user’s overall experience will be bad if you have too many broken links on your blog. Try and check regularly for broken links and fix them. Use webmaster tools which Google offers to identify the flaw. Extremely low broken links at any given time will help reduce your bounce rate.
- Always set external links to open in a new window: If you have outbound links in your post, chances are your users are going to click them. You should set all external links in your post to open in a new window, thus when your readers click on them they won’t exit your page.
- Focus on having optimum page speed: If your page takes more than 3 secs to load, you can expect your visitor to scoot! Reduce loading time and this will reduce your bounce rate drastically.
- Make your site mobile responsive: More and more users use their smartphones to browse the web these days. So, your theme or design should be mobile responsive, if it is not then it will be a key component for your high bounce rate.
Bounce rates are an indication of what your readers are doing. An ideal bounce rate percentage would be anywhere between 26% to 40% and average bounce rates would be between 40% to 55%. Your goal should be to target a decreasing bounce rate over a period of time. I hope these tips will help you achieve that.